STUDY
Sports Management
- Professional undergraduate study programme
- Full time or part time
- Degree: bacc.oec.
- Duration: 3 years/6 semesters
- Zagreb
- Tuition fee: from 2,850.00 €
Why study Sports Management?
Because you can build a career in …
- Sports clubs
- Associations, federations and other organisations
- International sports organisations
- Specialised media companies
- Independent sports management
Because you can acquire knowledge and skills in
- Economics of sport
- Financing sports organisations
- Project management in sport
- Sport marketing and PR
- Digitalisation of sport business
Description of the study programme
The study programme of Sports Management educates experts in managing various types of sports activities, as well as jobs in ancillary service business related to sport, recreation and tourism.
Modelled on EU countries and based on current legal regulations, professional and other sports clubs do business as trade companies and are open toward the capital market. As such, they need a professional, profitable and sustainable leadership. Our students will acquire competencies necessary to manage upon the described principles at this study programme.
The law defines a sports manager as a person authorised to perform intermediation for transfers of athletes from one sports club to another. This study programme encompasses a far wider spectrum of knowledge and skills necessary or a modern management and specific needs in various sports activities, clubs, federations, associations and the like. The study programme of Sports Management was conceptualised primarily for further development of athletes who are included, either during or after their sports careers, in sports business and management. Furthermore, the programme is also intended for recreational athletes, and all interested young people who wish to pursue a professional career in sports management in various branches of sports after their graduate from high school.
The curriculum of this professional study programme corresponds with the demands of modern sports and related activities (recreation, tourism, wellness, sports equipment, etc.). It is based on a high level of professionalism and a different approach to education in the new economy, which led to a high number of new study courses in the area of economics, such as Economics of Sports Organisations, Management in Sports, Recreation and Sports Industry, Management of Sports Organisations, Events and Facilities, Sports Marketing and others.
The design of the study programme took into high regard that the functioning of sports activities in the Republic of Croatia needs to adapt to the legal regulations of the EU countries. Upon completion of the programme, the highly qualified candidates will take on the economic aspect of business and development of all sports activities and ensure quality that will lead toward Europe and the world.
Place of delivery: Zagreb
Learning Outcomes
- koncizno i argumentirano izložiti stavove, spoznaje, ideje, probleme i rješenja
- procijeniti analize ekonomskih problema
- analizirati osobna, poslovna i projektna ulaganja
- razviti vještine korištenja informacijske i komunikacijske tehnologije u športu
- povezati postupke izrade financijskog plana i vrednovati ekonomsko-financijske pokazatelje
- povezati ekonomiku športa, turizma i marketinških strategija
- razviti vještine pisanja i komunikacije na stranom jeziku
- razviti kratkoročno i dugoročno financiranje i održivi razvitak športskih organizacija
- povezati područja upravljanja ljudskim resursima i potencijalima
- valorizirati konkurentnost i rangirati cjenovnu strukturu proizvoda i usluga vezanih uz športske djelatnosti
- predložiti i razviti tehnike odnosa s javnošću u športu
- predložiti rješenja poduzetničkog menadžmenta i strategija
- vrednovati javne politike i privatne inicijative u području športa i športskih djelatnosti
- povezati psihologiju športa s kvalitetom vođenja športskih organizacija i uspješnosti u sportu
- preporučiti pregovaračke tehnike u poslovnom i športskom upravljanju
- ocijeniti značaj projekata i projektnog procesa u športu
- razviti primjenu elektroničkog poslovanja u suvremenom upravljanju
97%
of our graduates are employed
According to data by the Croatian Employment Service (CES) from the end of April 2025, only 210 of 8,095 graduates from Libertas University are registered at the Employment Service.
