Why study?
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Unexplored potential
Sport in Croatia is specific when the number of its people achieving significant athletic results is taken into consideration. It is an indicator (or proof) that despite the relatively poor financial support, there is a great unexplored potential in sports. A potential that you can explore!
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Do what you enjoy
Statistics show that very few people enjoy their line of work. Do you enjoy sports? Then don’t be one of them, but listen to the wise Confucius and choose a job you enjoy doing, so you may never have to work a day in your life.
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Become part of athletic success
Would you like to be on the winning team? How can you achieve this? Study Sports and Sport Professions Management and acquire the necessary skills for successful sport system management. Play an important role in athletic success!
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100
Professional study
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100
Full time: September
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100
Part time: September
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100
where? Zagreb!
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100
6 semesters / 3 years
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100
180 ECTS
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100
7.000 €
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100
B.Econ
About
The study programme in Sports Management prepares students to become management experts in various sport professions and support services in sports, recreation and tourism.
The Sports Management study programme is designed primarily for further development of athletes who have decided to start a career in business and management, during or after ending their sports careers. Besides, the study programme is intended for recreational athletes and all the young people who take interest in sport and want to get education in sports management and start a career in different areas of sport and sport professions.
Upon completion of this study programme our students will become highly skilled professionals, able to manage business activities in all sports professions, and ensure high quality that will be recognized in Europe and the rest of the world.
Where: Zagreb campus – classes taught in Croatian
Curriculum
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1st year COURSE LECTURES S+PC ECTS 1st semester (winter) Introduction to Sports and Sport Professions – – 6 Economics Basics – – 7 Commercial Law Basics – – 5 Cost-effectiveness Calculation Basics – – 6 Business IT – – 6 TOTAL IN 1st SEMESTER – – 30 2nd semester (summer) Management Basics – – 7 Marketing Basics – – 6 Personal Finance – – 6 Tourism and Sport Economics – – 6 Business English I – – 5 TOTAL IN 2nd SEMESTER – – 30 TOTAL IN 1st YEAR – – 60 -
2nd year COURSE LECTURES S+PC ECTS 3rd semester (winter) Business Finance – – 6 Sports Management – – 7 Human Resources Management – 6 Public Relations Management 6 Business English II – – 5 TOTAL IN 3rd SEMESTER – – 30 4th semester (summer) Entrepreneurship Basics – – 7 Business Logistics – – 6 Applied Sport Marketing – – 6 Elective course II-I – – 5 Elective course II-II – – 5 Seminar paper I – – 1 UKUPNO U 4. SEMESTRU – – 30 UKUPNO U 2. GODINI – – 60 NOTE: In the 4th semester, students take two (2) out of four (4) elective courses offered Elective courses in the 4th semester (listed alphabetically): Sports Psychology – – 5 Sports Sociology – – 5 Business Negotiations – – 5 Business Ethics – – 5
| 3rd year | |||
| COURSE | LECTURES | S+PC | ECTS |
| 5th semester (winter) | |||
| Management of Sports Organisations | – | – | 6 |
| Sports Events Management | – | – | 6 |
| Management of Sports Tourism and Wellness Centres | – | – | 6 |
| Project Management | – | – | 6 |
| e-Business | – | – | 6 |
| TOTAL IN 5th SEMESTER | – | – | 30 |
| 6th semester (summer) | |||
| Economics for Managers | – | – | 6 |
| Elective course III-I | – | – | 5 |
| Elective course III-II | – | – | 5 |
| Professional Practice (preparation of a sports project) | – | – | 4 |
| Seminar paper II | – | – | 1 |
| Graduation thesis | – | – | 9 |
| TOTAL IN 6th SEMESTER | – | – | 30 |
| TOTAL IN 3rd YEAR | – | – | 60 |
| NOTE: Students take two (2) out of four (4) elective courses offered in the 6th semester | |||
| Elective courses in the 6th semester (listed alphabetically): | |||
| Sports Insurance Techniques | – | – | 5 |
| Competitive intelligence | – | – | 5 |
| Crisis Management | – | – | 5 |
| Cost Management | – | – | 5 |
Learning outcomes
LO 1 concisely present attitudes, knowledge, ideas, problems and solutions supported by arguments
LO 2 evaluate analyses of economic problems
LO 3 analyse personal, business and project investments
LO 4 develop skills in using information and communication technology in sports
LO 5 relate procedures of developing a financial plan and evaluate economic and financial indicators
LO 6 relate economics of sports, tourism and marketing strategies
LO 7 develop writing and communication skills in a foreign language
LO 8 develop short-term and long-term financing and a sustainable development of sports activities
LO 9 relate the areas of human resource management
LO 10 valorise the competitiveness and rank the price structure of products and services related to sports activities
LO 11 recommend and develop public relations techniques in sports
LO 12 recommend solutions to entrepreneurial management and strategies
LO 13 evaluate public policies and private initiatives in sports and sports activities
LO 14 relate sports psychology to the quality of managing sports organisations and success rates in sports
LO 15 recommend negotiation techniques in business and sports management
LO 16 assess the significance of a project and project process in sports
LO 17 develop the application of electronic business in modern management
Contact
Career Center
For all information about study programmes and admissions please contact:
Contact Career Center!
97% of our graduates are employed!
According to data from the Croatian Employment Service by the end of December, 2023. out of 6.868 persons who graduated from Libertas only 217 were seeking employment through the Service.
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Start your career:
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“Our athletes are successful in numerous sports. They make Croatia recognisable and are the most effective ambassadors. The organisational aspect of Croatian sport can be significantly enhanced. The media and sponsors show interest for sports even in times of crisis. Libertas University recognises the potential of the sports industry and educates students for the profession of the future.”
Mr. Željka Marčinko Trkulja-