Second year students of Tourism and Hospitality Management in Dubrovnik undertook a field trip as part of their three courses: Historic and Cultural Heritage, Travel Agency Operations and Tourism Policy and Development.
Professor Vjeko Vierda, accompanied by colleagues Šoštarić, Raič and the guest lecturer prof. Koščak, PhD, informed students about the history of the emergence of Arboretum in Trsteno, the mythology behind the symbolism and cultural genesis of the area, as well as the ethical and qualitative forms of managing cultural heritage.
The students then went to Marina Slano, where they were greeted by the CEO, Mrs. Danijela Crljen. Mrs. Crljen spoke about the management and the yearly business operations of the marina. She also introduced those present with the marina’s most frequent guests, trends in nautical tourism, and the challenges she faces as the only female CEO of a marina in Croatia.
Inspired by these stories, the students and professors then went to Dubrovnik’s seaboard, to the Majkovi village, where they were greeted by the representative of the Institution for Managing Protected Nature Areas. From there they took the old Napolean road and ended they trip in the village of Gromača, near Dubrovnik. Here, they were hosted by the Laptalo family, whose members (father, mother and two daughters) successfully run a family farm, the success story of which could easily be entered into textbooks on rural tourism.